Expert Tips To Build Your Brand Via Instagram

Instagram is a powerful tool for a brand to grow. If used in the right manner, this social media platform can increase a brand’s reach by leaps and bounds. One can of course choose to buy a 100 Instagram likes for each post at a cheap rate. But to grow organically you need to reach real people, to real instagram accounts. But with an ever-changing algorithm of Instagram, it can be tricky to devise a perfect plan for quick organic growth. One can however aim to grow slow but steady.

Below are few tips which can help to build your brand via Instagram, applicable for any changing algorithm of the platform.

Tip #1

Determine the theme of your account

Although many people choose to ignore this part, a well-organized account can appeal to people. You can choose the color and theme of your account depending on what you want to showcase, and how you want to present it to the audience.

Tip #2

Crisp photographs are the key

Instagram is an image-based platform. Ensure that the pictures that you post are aesthetically pleasing while also clearly showing off the key features of your products. You can choose to hire a good professional photographer for the same.

Tip #3

Establish a content strategy

When you are aiming to promote your brand via Instagram, you must clearly understand the objectives behind it. To reach new followers organically, you must develop a content-posting strategy. You can plan and schedule your posts and stories depending on certain factors. For example, at what time your posts get the maximum engagement.

Tip #4

Use relevant hashtags

Using relevant hashtags pertaining to the niche of your brand and products can also help reach new followers. Make use of tools to get accurate analytics for your content. This further helps to get an insight into your content strategy.

Written by Jack
Jack Bauer is a freelance writer and an academician. He is a graduate of Communication and Media Arts and he owns a publishing company in New York City.